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International “Abrazo” Kicks off BorderFest

Date: Thursday March 2, 2017
Time: 9:30 a.m.
Location: Hidalgo-Reynosa International Bridge

For the past 34 years, the ABRAZO has acted as the
official kickoff event for BorderFest. On the morning
of opening day, the mayors of Hidalgo and Reynosa,
Mexico, and their entourages meet at the center of the
Hidalgo-Reynosa International Bridge joining the two
sister cities, and perform the traditional abrazo,
or friendship embrace.

Hidalgo’s BorderFest International Ambassador of Goodwill

Date: Sunday, March 5, 2017
Time: 6:30 p.m.
Location: Outdoor Main Stage

Mexican actor Sebastián Rulli has been named as the Mexican Ambassador of Goodwill. A ceremony will honor the actor on the Outdoor Main Stage at TBD.


Date: Tuesday, February 28, 2017
Time: 6:30 pm (Reception);  7:00 pm (Dinner)
Location: State Farm Arena

This event reaches out to all the communities of the Valley,
a geographical area along the Texas‐Mexico border.

Each community submits two names of its outstanding citizens
each year for inclusion on the a Walk of Fame, inside State Farm Arena.

February 24, 2017 is the Deadline date to purchase a Reserved Table(s). Prior arrangements must be made. Reserved table(s) are $280. Single Open Seating Tickets are $35 and are available for purchase at Hidalgo City Hall.

For more info contact Maggie Cabrera @ 956-843-2286; Email: mcabrera@cityofhidalgo.net

Miss Hidalgo & Miss Hidalgo’s BorderFest

Date: Sunday March 5, 2017
Time: 4:30 pm
Location: State Farm Arena Pavilion

The search is on! We are looking for our next exceptional Miss Hidalgo & Miss Hidalgo BorderFest 2017 to be our new community role models. Know someone who you think fits the bill? Have them sign up!

For more information please contact: 956-843-6688  or

Interested in being in the pageant, download app below!

International Junior Pageant

Date: Sunday March 5, 2017
Time: 7:30 pm
Location: State Farm Pavilion

We are searching for the BorderFest Royal Court!

Know of someone who fits the bill?
Babies, children, and pre-teens are invited to sign up!

For more information call: 956-843-6688

Interested in being in the pageant, download app below!

Hidalgo’s BorderFest Budweiser Grand Parade

Date: Saturday March 4, 2017
Time: 10:00 am
Location: State Highway 336 and Produce Road


Interested in being in the parade, download app below!

Mariachi “Raices” Festival

Date: Sunday March 5, 2017
Time: 1:00 – 4:30 pm
Location: BorderFest Grounds